MTV / EMA 2011

Jules Vernes would be proud…or turn in his grave

The 2011 MTV Europe Music Awards package brought us to a whole new spectrum of production.
It’s always good to try out new things, in this case primarily…color!

As some might have recognized, we do love the monochrome worlds but here we had the chance to adapt a whole lot of color – Polynoid style.
It was a great experience working closely with the people of MTV World Design Studio who pushed us constantly to make this clip
as colorful as it is. Words like ‘Retina Burn’ (thanks to Scott for this formulation) and ‘Pop x 1000′ were part of our daily guidelines.

We approached the project with the need to combine the calmness of a real world lake with the biggest party mankind has ever seen at the very center of the earth.
The whole clip had to feel fluently connected, and at the same time modular enough so pieces of it have the ability to stand on their own.

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And here some concept work. The goal for the characters was to mix together organic inspirations of sea life with the technological coolness of Daft Punk.
To find the right balance that nails it we created a variety of different styles and shapes.

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