A new form of lightning.
Our director’s cut of a spot we did for the unveil of the Infiniti EMERG-E electric concept car during the Geneva Motorshow 2012.
Our approach was to show what you’d see if you dived inside a new form of lightning that’s assembled of three components with different characteristics: seductive, mysterious, powerful – and at the same time reveal the sports car in a beautiful and exciting way.
And here some styleframes.
CreditsYear: 2012
Client: Infiniti
Agency: TBWA / G1
Creatives directors:Adam Mandelstam & Fabian Braun
Creative team: Miles Jeffreys, Kirk Williams & Eric Haugen
Agency producer: Emilie Prud'homme
Production company: Passion Paris Productions
Executive Producer: Marc Bodin-Joyeux
Producer: Emilie Walmsley
Directon / Art Direction / Animation: Polynoid
CG Artists:Fabian Pross, Csaba Letay, Ilija Brunck, Jan Bitzer, Heiko Schneck, Falko Paeper
Sound: Michael Fakesch
